How to Find Trending TikTok Shop Products to Promote as an Affiliate

TikTok Shop affiliate marketing is a goldmine for creators looking to earn commissions by promoting products to millions of engaged users. But with thousands of products available, how do you know which ones will resonate with your audience and drive sales? The secret lies in identifying trending TikTok Shop products—those high-demand items that are already capturing attention and have viral potential. In this guide, we’ll walk you through proven strategies to find trending products using TikTok’s analytics, trending hashtags, engagement metrics, and creator collaborations. Whether you’re a beginner or a seasoned affiliate, these tips will help you stay ahead of the curve and maximize your earnings in 2025.

Why Trending Products Matter for TikTok Shop Affiliates

TikTok’s fast-paced, trend-driven platform rewards affiliates who promote products that are already gaining traction. Trending products benefit from:

• High Visibility: TikTok’s algorithm prioritizes content tied to trending topics, increasing your video’s chances of landing on the “For You” page.
• Audience Demand: Products with viral buzz are more likely to convert viewers into buyers, boosting your commissions.
• Engagement Boost: Trending items spark curiosity, encouraging likes, comments, and shares that amplify your reach.

By focusing on trending products, you align your content with what TikTok users are already searching for, making it easier to create videos that resonate and convert. Let’s dive into the step-by-step process to find these products.

Step 1: Leverage TikTok’s Creative Center for Product Insights

TikTok’s Creative Center is a powerful, free tool that provides a wealth of data on trending hashtags, sounds, and videos. It’s your first stop for identifying products with viral potential. Here’s how to use it:

1. Access the Creative Center: Visit TikTok’s Creative Center (available on desktop or mobile) and navigate to the “Trends” section.
2. Explore Top Products: Look for the “Top Products” tab, which highlights items gaining traction on TikTok Shop. Filter by region, category (e.g., beauty, tech, fashion), or time frame (e.g., last 7 days) to spot what’s hot in your niche.
3. Analyze Hashtags and Keywords: Check the “Top Hashtags” and “Top Keywords” sections for product-related terms like #TikTokShopFinds, #ViralBeauty, or #TechGadgets. These indicate what products users are engaging with.
4. Study Trending Videos: Click on trending videos to see which products creators are promoting and how they’re presenting them. Note the engagement metrics (likes, shares, comments) to gauge popularity.

Pro Tip: Set aside 15–20 minutes weekly to explore the Creative Center. Trends on TikTok shift quickly, so regular check-ins keep you ahead of the game.

Step 2: Monitor Top-Performing Affiliate Videos

One of the best ways to find trending products is to study what successful TikTok Shop affiliates are promoting. Top-performing affiliate videos reveal which products are resonating with audiences and driving sales. Here’s how to do it:

1. Search Affiliate Hashtags: Use hashtags like #TikTokShopAffiliate, #ShopWithMe, or #AffiliateMarketing to find videos from other affiliates. Pay attention to videos with high engagement (10,000+ likes or 1,000+ comments).
2. Check Product Showcases: Many affiliates link products directly in their videos or bios. Click through to see which items they’re promoting and how they’re presented on TikTok Shop.
3. Analyze Video Styles: Note the content formats that work well, such as product demos, unboxings, or “day-in-the-life” videos featuring the product. High engagement suggests the product has viral potential.
4. Follow Top Affiliates: Identify creators in your niche with strong affiliate content (e.g., @Sooslick for shapewear or @JuJeats for kitchen gadgets). Their product choices often reflect what’s trending.

Pro Tip: Create a spreadsheet to track top-performing videos, noting the product, engagement metrics, and content style. This helps you spot patterns and prioritize products with consistent buzz.

Step 3: Focus on Niche-Specific Trends

While broad trends (e.g., #TikTokShop) are useful, niche-specific trends are where affiliates can truly shine. Promoting products tailored to your audience’s interests builds trust and boosts conversions. Here’s how to find niche-specific trending products:

1. Define Your Niche: Are you focused on fitness, skincare, pet products, or home decor? A clear niche helps you target the right audience and products.
2. Research Niche Hashtags: Search hashtags like #FitnessFinds, #SkincareRoutine, or #PetLovers to discover products trending within your niche. For example, a viral yoga mat might dominate #FitnessFinds, signaling affiliate potential.
3. Engage with Niche Communities: Join TikTok comment sections or duet videos in your niche to see what products users are raving about. User-generated content (UGC) often highlights trending items.
4. Check TikTok Shop Categories: Browse TikTok Shop’s category filters (e.g., “Health & Wellness” or “Pet Supplies”) to find top-selling products in your niche.

Pro Tip: Combine niche hashtags with affiliate hashtags (e.g., #SkincareRoutine + #TikTokShopAffiliate) to find hyper-relevant products that align with your audience’s interests.

Step 4: Analyze Engagement Metrics for Viral Potential

Not every trending product is worth promoting. To ensure you’re picking winners, analyze engagement metrics to confirm a product’s viral potential. Here’s what to look for:

1. Video Engagement: Check the likes, comments, shares, and views on videos promoting the product. A video with 50,000+ views and 5,000+ likes suggests strong audience interest.
2. Comment Sentiment: Read comments to gauge user reactions. Are viewers asking where to buy the product or praising its features? Positive sentiment indicates demand.
3. Click-Through Rates (CTR): If you’ve already posted affiliate content, use TikTok’s analytics to track CTR on your product links. High CTRs (e.g., 5% or more) signal a product’s appeal.
4. Sales Data: If available, check TikTok Shop’s affiliate dashboard for product performance metrics, such as units sold or commission rates.

Pro Tip: Focus on products with consistent engagement across multiple videos and creators. A single viral video might be a fluke, but widespread buzz confirms a trend.

Step 5: Tap into Creator Collaborations

Creator collaborations are a goldmine for spotting trending products. Many TikTok Shop brands partner with creators to promote new or high-demand items, giving affiliates a clue about what’s hot. Here’s how to leverage collaborations:

1. Follow Brand Accounts: TikTok Shop brands often post about their top-selling products or new launches. Follow brands in your niche to stay updated.
2. Watch for Sponsored Content: Look for videos tagged #Ad or #Sponsored, as these often feature trending products backed by brand campaigns.
3. Join the Creator Marketplace: TikTok’s Creator Marketplace connects affiliates with brands offering collaboration opportunities. Brands often share trending products with their partners first.
4. Duet or Stitch Collaborations: Engage with collaboration videos by duetting or stitching them to promote the same product in your unique style.

Pro Tip: Reach out to brands directly via TikTok DMs or email to inquire about affiliate opportunities. Mention your niche and engagement stats to stand out.

Key Tips for Success

To wrap up, here are some essential tips to keep in mind as you hunt for trending TikTok Shop products:

• Use TikTok’s Creative Center Weekly: Dedicate time to explore trending products, hashtags, and videos to stay ahead of shifts in user interest.
• Monitor Top-Performing Affiliate Videos: Study what successful affiliates are doing to identify products and content styles that work.
• Focus on Niche-Specific Trends: Tailor your product choices to your audience’s interests for higher engagement and conversions.
• Analyze Engagement Metrics: Prioritize products with strong likes, comments, and shares to ensure viral potential.
• Leverage Creator Collaborations: Tap into brand partnerships and sponsored content to discover products with marketing momentum.

By following these strategies, you’ll be well-equipped to find trending products that align with your audience and drive affiliate sales.

Supercharge Your Affiliate Success with Zynflow

Finding trending TikTok Shop products can be time-consuming, especially when you’re juggling content creation and audience engagement. That’s where Zynflow comes in. Our cutting-edge SaaS platform takes the guesswork out of affiliate marketing by scanning thousands of viral affiliate videos to recommend trending products tailored to your niche. With Zynflow, you’ll get:

• Real-Time Trend Insights: Discover high-demand products before they peak, ensuring you’re always ahead of the curve.
• Viral Video Analysis: Access templates and insights from top-performing affiliate videos, so you can recreate unique versions that stand out.
• Niche-Specific Recommendations: Get product suggestions that align with your audience’s interests, boosting engagement and conversions.
• Time-Saving Tools: Spend less time researching and more time creating content that converts.

Ready to take your TikTok Shop affiliate game to the next level? Sign up for a free trial of Zynflow today and start promoting trending products with confidence. With our tools, you’ll save time, stay on trend, and watch your commissions soar!